The National Bridal Chicago Market is where the magic happens for brides-to-be looking to stay ahead of the trends. Held this year from August 17-19, it’s the ultimate launchpad for bridal seasons, giving boutiques like Volle’s Bridal a first look at what’s coming for 2026 and 2027.
So, what’s on the horizon? For brides craving refined minimalism, clean lines and sophisticated fabrics like satin and mikado are leading the way. Think elegance that whispers rather than shouts, with dresses that let the material do the talking. But for those who love a little drama, voluminous, airy, or embroidered sleeves - often detachable - add soft, romantic flair. Basque waists and corset tops with peplums are also making a statement, offering flattering silhouettes with a modern twist.
Matthew Christopher Style: Anna |
Justin Alexander Signature Style: Solara |
Florals and lace continue to reign, adding delicate texture and timeless romance to gowns of all styles. Another standout trend is the resurgence of sculptural corsetry. This is corsetry reimagined: visible boning, strategic cutouts, and structured designs that aren’t just functional - they’re a statement. Your dress becomes art, highlighting your silhouette while giving you a touch of modern edge.
Paloma Blanca Style: P5155 |
Maggie Sottero Style: Zephyrine |
Justin Alexander Signature Style: Miyako |
One of the coolest things about the Chicago Market is the incredible variety. Whether your vision is luxuriously over-the-top or sleek and minimalist, there’s inspiration everywhere - from gowns to jewelry, shoes, and even floral arrangements. It’s a space where tradition meets experimentation, giving boutiques and brides alike fresh ideas to bring your dream wedding to life.
Curious to see these trends up close and try them on for yourself? Book your appointment with Volle’s Bridal today!