The mission of Volle’s Bridal and Boutique is simple: to make you feel like the only bride in the world. Volle’s Bridal accomplishes this mission by pledging personalized attention and by treating you, the customer, like family. The Lake Zurich, Illinois store, located approximately 30 minutes northwest of Chicago, meets the definition of a full-service salon. Volle’s offers complete outfitting and accessory needs for brides, grooms and their wedding parties.
One of the few who can say they realized their career path in childhood, Volle began designing and sewing in elementary school. Teachers nurtured her artistic gift, and by the age of 8, Volle was recruited by a neighbor to design and sew costumes for her dance studio. As an adult, while raising her three sons, Volle fine-tuned her skills by designing clothing for influential international clients. Four times a year she showcased her designs and fabric selections to an elite clientele, some of whom requested bridal gowns for their daughters. As demand for the custom gowns soon mushroomed, Volle decided to launch Volle’s Bridal Boutique in 1970. She purchased a two-story, Colonial-style building in downtown Lake Zurich, which once housed a funeral parlor. The building was gutted, a second level was added to an adjacent structure and the two buildings were connected. Bridal, mothers, bridesmaids and flower girls gowns were housed in the main building, while the tuxedo business, storage and the alterations department filled the other.
Our Beautiful Salon
For over 20 years, Volle’s business grew steadily until 1994, when a devastating fire destroyed one of the store’s buildings. Volle spent two years rebuilding the alterations, tuxedo and storage departments until the store once again reached its approximate former size: 7,000 square feet of retail space and 3,000 square feet of storage. Decorated in soft taupe, gold, cream and beige shades, the current store provides an ambiance that brides say “feels like home.” Antique-style furnishings such as Oriental rugs and velvet-and-tapestry upholstered chairs enhance its warm, elegant feel. On the first floor, open-stock mothers and bridesmaids “boutiques” flank the cashier and seating area. Brides ascend a grand stairway past stained glass windows to the second floor, which features a mirrored viewing area. Five, 9-by-14-foot dressing rooms, as well as a larger sixth room to accommodate sizeable wedding parties are located on the second floor. The dressing rooms are appointed with chandelier sconces, upholstered benches, three-way mirrors, pedestals and special lighting. More than 20 vintage watercolors painted by Volle decorate the salon, attesting to her early talents and long-lasting affinity for the arts.
The Volle’s Difference
Unlike most salons, Volle’s Bridal Boutique has always worked with closed bridal stock, which currently range between $1200-$7,000 and is safeguarded in a special storage area. First, brides are interviewed for their preferred gown styles, then consultants explain the dressing and fitting process. Next, gowns are brought to the bride and the consultant assists her with trying on and pinning the samples for true fit. The store works by appointment only, which allows for efficient staff scheduling and superior personalized customer service.
Volle’s Bridal Today
After being in business for over 42 years, Volle’s has sold more than 53,000 bridal gowns to three generations of women. Volle’s Bridal continues to be an independently run family business. Kerry, Volle’s son and his wife, Deanna, continue the business tradition started in 1971 by his mother. Kerry and Deanna are in salon on a daily basis and regularly meet with customers to personally ensure a high level of customer satisfaction and service. Volle’s Bridal and Boutique carries the top labels in bridal fashions straight from the major bridal market runways. Deanna and her staff attend bridal buying events around the county where they select the season’s newest gowns from the top designers. The staff of Volle’s Bridal are experienced bridal sales professionals and have extensive experience fitting brides, bridesmaids and mothers of the wedding.
Experience the Volle’s Difference
During an interview, Volle said, “I had three sons, no daughters. Now I think of every Volle’s bride as my daughter.” Kerry and Deanna and the entire staff at Volle’s Bridal and Boutique invite reserve your appointment to experience the Volle’s family difference. You will feel like the only bride in the world.
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